Beach life in Mykonos is a "must". The sea, the sand, beach chairs and umbrellas are simply a frame to emptied magnums of champagne and glasses filled to the brim, to fancy food for every taste and cocktails of the latest fashion.

Every beach club strives to pamper its guests with the ultimate comfort and services to answer their every wish. Customers, with the automatic gesture of pulling out their wallets , can't wait to be spoiled and show off this new status symbol : over - the - top fun and wealth, to be displayed at all cost.